Virginia Tech Licensing & Trademarks asked Dave to put together a crew to produce a :30 TV spot. The result is "Operation Hat Trick", which aired on the Jumbotron during the September 14, 2019 game at Lane Stadium. In 2020, the spot is anticipated to be in rotation on the recently launched ACC Network, part of ESPN.

As an institute with a strong military connection and tradition, Virginia Tech is proud to team up with Operation Hat Trick to help support wounded service members and veterans through the sale of co-branded gear.